Upstate CBD is a well-known CBD establishment in Upstate New York with two storefronts located in Schenectady and Glenville. I was contacted by the owners of the thriving business to create a logo for a new store adjacent to the Glenville store. Called The Healthy Joint, the new store will be a juice bar and smoking lounge where customers can purchase smoothies and juices infused with CBD while being able to kick back and relax with something to drink and smoke as well.
The owners of Upstate CBD asked me to use imagery of fruit and a joint, as well as incorporating the original logo and its colors. I wanted the logo to be bright and fresh looking, so I chose the colors of citrus fruits. The vertical format is the primary logo while the horizontal format will be the design used for the outdoor sign. It was such an honor and a pleasure to work with a local business, that is both black and female owned! I would love to do more projects like this and work with more progressive small business owners in the future.
Branding Design, 2021. Adobe Illustrator.